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Analysis of advantages and disadvantages of using HTTPS protocol and SEO suggestions

2018-10-21 Hits:472

Note: The author of this article is Cyrus Shepard, a Moz Web columnist, and a shared article on "HTTPS site optimization suggestions and techniques". The article is written after Google announced the HTTPS protocol as a reference factor for search engine ranking.

Google has hardly made it clear what factors affect Google's search engine rankings, so when it announced in August last year that the HTTPS encryption protocol was conducive to search engine rankings, I was in two words: shocked!

HTTPS, unlike other Google references, is more complex, risky, and requires some additional costs. But the benefits are obvious, too. Sites using the HTTPS protocol are safer and have an advantage over search rankings.

According to the survey data of Moz website in September 2014,

17.24% of the webmasters said their website had adopted the HTTPS protocol.

24.9% of the webmasters said they were building.

57.85% of the webmaster said there was no such plan.